OUR STORY
As India has gotten richer, more and more women find themselves excluded from the workforce. According to a study published in the Journal of Land and Rural Studies, from 2005 to 2021, India's female labor participation rate decreased by 13%. The same study showed 75% of rural women work in agriculture, but a 2023 study published in Land Use Policy showed only 14% own the land they care for. Often, these women face obstacles: difficulty finding land ownership, formal employment, and the norms that society has placed onto them. However, nearly a third of Indian housewives express a desire to work based on survey data from NSSO, World Bank, and CMIE.
The Kala (kah-lah) Foundation was born to provide rural women an opportunity to sell their own creations and make income in the United States—one of the most influential markets in the world. "Kala" means "art" in Telugu, and the heart of this cause is to share the beauty of the Indian culture with the United States and the world.
Through an online store, localized American pop-ups, financial literacy conferences, skills trainings, and more, the women we support will have a chance to take power over their own finances, along with bridging the societal income gap in India.
Our goal: to provide low-income women across India the opportunities they deserve.
Isha Gandi
Southlake, Texas
“I was born in the USA, but my language, clothing, and identity were born in Telangana. When I travel to see my family, I have the opportunity to experience the beauty of a small village and the ingenuity of a culture that is ingrained into everything I do. I am proud of my heritage, and I am truly grateful to return the favor to a country that has given me so much.”
Medhasree Chintala
Cary, North Carolina
"I was born in Karnataka, India and lived in India for 10 years. My parents were both from Telangana and Karnataka, and we often went on tours and trips around South India. After moving to the US, I find a part of myself still stuck in the lively culture, rich history, and the meaningful works of art. I am really grateful to be able to carry these parts of my identity with me and am motivated to share this opportunity with others."
Rachana Perachi Raja
Mechanicsburg, Pennsylvania
“I was born in Tamil Nadu, India, and moved to the United States when I was only 1 year old. I see my grandparents often, and the beautiful natures, temples, culture, and soul are things I often find myself admiring. I’m from a small town with a rich culture, and bringing their people more power in their income is an honor.”